Podcast Research Process
A community-building company
 

Build confidence with how you’re building communities.

Your go-to braintrust for clarity on how to connect, grow and supercharge a group of people.

We're currently not taking on any new clients.

 
 
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“If you are looking for profound knowledge combined with a smart, unique methodology and a strong team with an unmistakable ability of bringing the right people together, call People & Company.



Working with Bailey, Kai and Kevin did not only significantly shape the direction of my recent community project, but also was an incredibly pleasant, warm and friendly interpersonal experience.”

Marco Brinkmann
building global brand communities at Porsche AG

 
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“People & Company brings thoughtfulness and care to everything they do.
Every single writer in our fellowship program made a point to tell me how much they enjoyed having that time to learn from the P&C team—how meaningful the session was to them, how it’s going to change the game of their writing and experience on Substack. I’ve honestly never heard such resounding praise. ”
— Fiona Monga, Partnerships at Substack
 
 
“After 20 years, the Slickdeals online community of 11 million needed an injection of fresh perspective. P&C helped us surface the most important priorities to ensure the health and growth of our community.”
— Chad Billmyer, SVP Product at Slickdeals
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Learn more about

How we help bring confidence to community building, what to expect, how to work with us, and what our clients say.

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How we help

Figuring out how to develop a community can feel disorienting.

There’s no such thing as a perfect plan when you’re trying to connect people. We’ve guided groups across industries on getting communities to come together, stick together, and grow together.

Working with organizations like Nike, Substack, and the Surfrider Foundation, we’ve learned that developing a strategy and iterating on the plan are equally vital.

Knowing this, our approach is to be your Strategy Partner—a go-to brain trust for leaders and teams to uncover regular clarity and confidence.

We spend time with you in strategy sessions over time. Together, we iterate, troubleshoot and adapt to inevitable shifts in your work and the world. 

 
 
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Sharpen your strategy ⚡️

Guided by P&C’s framework, exercises, and facilitation.

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Design best-in-class programs 👏

Inspired by our library of case studies.

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Crystallize what you learn ✨

Dedicated time to reflect and adjust with experts.

 

What to expect

Hire us to design a community with you, not for you.

 

We are your strategy partner. Key word: “partner.”

We come with our methodology which has helped connect groups of all stripes. We wrote a bestselling book about it, called Get Together 📙. Our approach is based on hundreds of interviews, trainings, and collaborations (in addition to our hands-on experience cultivating communities on a global scale).

But we don’t come with baked ideas. Think of us as coaches. We ask questions. We guide. We supply inspiration. We structure your thinking. We push you to bring your people into the process.

And, we have a lot of fun doing it. 😛

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Meet Your Coaches

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Bailey Richardson

She/Her

Bailey started P&C with Kevin and Kai four years ago. She’s a researcher and storyteller at heart who’s a leading voice on creator communities and how to shape the culture of a platform.

Bailey helped grow the early community around Instagram as one of the first employees. She has also worked with IDEO, Pop-Up Magazine, and StoryCorps. She serves as an advisor to Beams and the Real World Playbook. You may recognize her from the Social Dilemma.

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Kevin Huynh

He/Him

Kevin is also a founding partner at P&C and co-author of Get Together. An engineer with an artist’s spirit, he has brought an ops mindset to community-driven organizations for the last decade.

Kevin has coached 100+ grassroots leaders on structuring and scaling their groups. In the past, he operationalized CreativeMornings, rolling out events to 100+ cities. Today, he’s an advisor to Edcamp, Merit, and Namebase.

 

Our perspective has been featured IN:

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Work with us

Experienced strategy partners for starting and scaling a community

Build with us from virtually anywhere. Pause any time if you’re not finding value.

 
 

Intensive 💥

Strategy sessions (~1.5h each) twice a month for 3 months.

+ access to ad-hoc feedback to unblock your work (e.g. job description reviews, huddles on urgent questions).

Good for:

Seizing the moment. Making smart bets at a critical phase (e.g. launch, planning, revamp)

INTENSIVE FOR LEADERS (1-2 PEOPLE)

$3k USD /month

INTENSIVE FOR TEAMS (UP TO 6)

$6k USD /month

Ongoing 💫

Strategy sessions (~1.5h each) once a month for 6 months.

+ access to ad-hoc feedback for fresh perspective (e.g. hiring questions, strategic gut checks),

Good for:

Confidence that you’re heading in the right direction. Staying aligned. Zooming out.

ONGOING FOR LEADERS (1-2 PEOPLE)

$4.5k USD /quarter

ONGOING FOR TEAMS (UP TO 6)

$9k USD /quarter

 
 

30% startup/nonprofit discount available
(<$1M funding and <$1M lifetime revenue).

We’re currently not taking on any new clients.

 
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What Our Clients Say

 
“We had so many unstructured ideas, we struggled with how to even start. People & Co. introduced us to a streamlined process that’s now the heart of our community planning.

Our meetings with Bailey and Kevin embodied the spirit of what we were trying to build: they were open, creative, purposeful and judgement-free. Every session led to a breakthrough. It was a privilege and joy to work with them.”
— Lindsay Crain, Head of Community at Special X
 
 
“The smarts, insights and positivity they impress on the project and the team have significantly impacted how we do things at letgo.”
— Fernando Barretto, Director Of Brand Marketing at Letgo
 
 
“Engaging. Insightful. Fun. If you’re seeking a partner to help you build sustainable and impactful communities, speak to the People & Company team.”
— Tess Chia, VP Corporate Affairs & Communications at GIC
 
 
“People & Company guided our team on an amazing journey of discovery. Bailey, Kevin and Kai have a unique ability to see what’s next.”
— Pat Towersey, Marketing Director at Hurley
 
 
“The team at People & Company have been enlightening and essential advisors as we evolve and grow our community. Oh yeah, it’s worth remarking they’re cool, fun, and a delight to work with. ”
— Sean Gibbons, CEO at The Communications Network
 
 
“As a young VC firm win an emerging market, we’ve had to work extra hard to pinpoint the people who get what we are doing. Kai, Bailey and Kevin teased out our firm’s substance and helped us bring our fans together. Our firm and our community have never been stronger.”
— Paul Santos, Managing Partner at Wavemaker Partners
 
 
“Working with P&C was a magical combination of fun and insight.”
— Hadley Ferguson, Executive Director at Edcamp Foundation