Our mission is to bridge gaps by helping people get their people together.
Kevin, Kai and I started People & Company in hopes of making community building less ambiguous. Fewer abstract concepts, more clear steps.
Over five years together, our team researched, coached, and collaborated with hundreds of different communities. This work led to one big takeaway: You must build a community with your people, not for them. In other words, approach community building as progressive acts of collaboration — doing more with others every step of the way.
In March 2021, our team was acquired by Substack. We are currently focused full-time on serving their communities of readers and writers.
If you’re seeking community building guidance, we distilled what we’ve learned in the pages of our book Get Together: How to build a community with your people. And if you're searching for inspiration from real people who’ve sparked extraordinary communities, our podcast and newsletter are still updated occasionally.
— Bailey
A neat vid about us and our book Get Together. 🔥📙
Recent P&C Press
We’ve been featured in and invited to speak at: The New York Times, FastCompany, Washington Post, Los Angeles Times, NowThis News, The Wharton School, First Round Review
Who We Are / At Work
Bailey Richardson, Kevin Huynh, and Kai Elmer Sotto comprise People & Company.
Bailey brings her expertise as a storyteller and researcher. She helped shape the communities around Instagram, IDEO, and Pop-Up Magazine. Kevin breathes strategy and structure. He’s on the board of the Edcamp Foundation and advises groups that build empowered communities. In the past, he operationalized CreativeMornings, rolling out events to 100 cities. Kai focuses on how true communities fuel growth for companies. He helped pioneer Facebook’s growth discipline and launch Instagram’s business internationally.
Kai, Bailey, Kevin celebrating the launch of Get Together in SF.
Photo by Felix Uribe.
Who We Are / At Play
Kai shoots photographs, Kevin makes videos, and Bailey does interviews. Kevin maintains a directory of Kevin Huynhs, Bailey runs a fan club for the Mola Mola fish, and Kai once ran with the Olympic torch. We live in Singapore and Brooklyn. We all own ukuleles.